Southern Steer Butcher Announces Entrance into the Lone Star State
Community-focused butcher shop announces first location coming to Austin
September 22, 2023 // Franchising.com // Austin, TX - Southern Steer Butcher is continuing their expansion journey, announcing their entrance into the Lone Star state for the first time. The brand is thrilled to bring the city of Austin the highest quality meats and gourmet groceries, friendly and knowledgeable staff, and a commitment to contributing back to the community.
Founded in 2013 by Greg Snyder, Southern Steer Butcher was designed to be a trusted source for customers to feel confident in their selections after each and every visit. The story all started after Greg made a visit to a similar style shop while traveling and recognized this level of butcher shop was lacking in his own hometown of Clearwater, Florida. From then on, Greg set his sights on filling this need in his community and began work on launching Southern Steer.
“We are thrilled to be bringing Southern Steer to Texas for the first time,” said Snyder. “We take our role here at Southern Steer very seriously. Each of our locations is staffed with educated employees who are trained to advise customers about proper cuts, marinades, and cooking techniques. We can’t wait to integrate into the Austin community and provide its members with the highest quality, sustainably sourced meats and grocery items that they can be proud to feed their family and friends.”
Each Southern Steer location offers a wide selection of premium meats, sides, desserts, craft beers, and wine. In addition to the variety of products, the brand also offers pre-assembled meal packs. Every meal pack contains 5 meals with all of the required ingredients for each dish, all that’s left is to cook, serve, and enjoy. For those looking to be a bit more involved in the meal prep process, Southern Steer also offers prep classes. The classes are designed for each participant to fully prep and pack 10 meals, each serving a family of 4-5. Continuing to be a hit among customers, with many returning to the classes again and again to prep delicious meals for the whole family, and maybe learn a thing or two in the process.
“It is so exciting to continue to see the impact Southern Steer makes on each of the communities we enter,” added Snyder. “One of our biggest goals as a brand has been to positively impact the communities we serve. We are so proud of our giveback initiative, Project 52, which encourages each location to complete a charitable act for the community each week, for all 52 weeks of the year. We’ve seen such feedback from both the stores and the community, and it is something we are proud to continue to watch grow in our stores and to bring to Austin.”
SOURCE Southern Steer
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