Phenix Salon Suites Grows Florida Footprint in Sarasota
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Phenix Salon Suites Grows Florida Footprint in Sarasota

Established Multi-Brand Operator Brings Award-Winning Salon Suite Concept to Lakewood Ranch Area

October 03, 2023 // // SARASOTA, Fla. - The world’s leading salon suite franchise is continuing to grow in Sarasota, Florida, having opened their newest location in early September.

Phenix Salon Suites, the nation’s #1 salon suite concept turned international powerhouse, recently announced the opening of its location Sarasota. Conveniently situated within the Fruitville Commons at 6405 Initiative Blvd, the salon suite is locally owned and operated by Robert Armstrong and open for business.

The location currently open in the Fruitville Commons houses 33 individual salon suites and has been met with high demand as the suites are almost entirely sold out and sitting at 80% capacity. The addition of these salon suites provides lifestyle professionals in the Lakewood Ranch area with the ability to run their business from a larger, well-located business.

Armstrong brings a diverse resume of professional experience into his operations with Phenix that ranges from military service to extensive operations management with other concepts, including Deka Lash. Robert is eager to meet lifestyle professionals where they are and provide them with the means to support their own businesses.

“When I began the process of looking into adding to my business portfolio, Phenix Salon Suites immediately stuck out for its recession-resistant business model,” said Armstrong. “There’s a growing community of lifestyle professionals in the Sarasota area, and this was the perfect means to cultivate a culture of growth for these local entrepreneurs. I’m grateful to be able to provide the Sarasota and Lakewood Ranch communities with a forum to practice their own businesses and pursue their passions.”

Phenix Salon Suites is pushing forward on a positive growth trajectory, both domestically and abroad. Solidifying its stellar reputation with Entrepreneur magazine’s annual Franchise 500 list, Phenix Salon Suites was named as the #1 salon suite franchise in its category earlier this year.

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, two cabinets, a hair dryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has more than 365 salons across 33 states with continued plans to expand internationally. Recognized 10 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


Media Contact:

Conor Mills
All Points PR
(847) 282-2070

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