Playa Bowls Named Official Partner of USA Surfing’s Prime Series and Championship for Second Consecutive Year

By: Playa Bowls | 2 Shares 83 Reads

October 17, 2023 // Franchising.com // Belmar, NJ – Playa Bowls announced today that it will be the official sponsor of USA Surfing’s Prime Series and Championship for the second consecutive year. The brand will be the presenting sponsor during the USA Surfing Prime East Season Opener, taking place October 28 and October 29 in Atlantic City.

The USA Surfing Prime Series serves as a prestigious multi-stop competition designed for top surfers under the age of 18 in the country. During the competition series, these young athletes will vie for a chance to earn a spot on the USA Surfing Junior National Team and an invitation to the esteemed USA Surfing Championship, hosted at Lower Trestles in California.

“The USA Surfing team is so grateful for Playa Bowls’ continued support. The brand brings an infectious energy to the competition and their sponsorship means a lot to our surfers and community,” said Andrea Swayne, CEO of USA Surfing. “Playa Bowls’ passion for surfing and commitment to fueling active lifestyles aligns well with our own purpose at USA Surfing.”

For the second consecutive year, Playa Bowls’ partnership will feature the “Most Stoked” award, recognizing one male and one female surfer during the USA Surfing Prime East Season Opener who demonstrates exceptional sportsmanship, strong leadership, and a genuine love for surfing. The winner at each event must exhibit the same determination and ambition that built the foundation for the Playa Bowls brand.

“There is an organic synergy between Playa Bowls and USA Surfing. Both organizations embrace the surfer mentality and promote active and healthy lifestyles,” said Abby Taylor, Chief Branding Officer and Co-Founder of Playa Bowls. “The love and dedication these young surfers bring to the competition is truly electrifying, and Playa Bowls is honored to partner alongside these incredible athletes.”

Founded by surfers Abby Taylor & Rob Giuliani, Playa Bowls was born out of the desire to recreate the delicious, refreshing, healthy versions of acai and pitaya bowls the pair encountered on various surf trips to Costa Rica, Nicaragua, Panama, Puerto Rico, California, and Hawaii. At each beach, the duo discovered new and unique twists on this popular post-surf treat and came home wanting more. The pair set up a blender and a folding table on the boardwalk in their hometown of Belmar, and Playa Bowls was born. Nine years, thousands of employees, and hundreds of thousands of bowls later, Playa Bowls continues to offer superfruit bowls with a mission to lead communities in healthy, sustainable living.

SOURCE Playa Bowls

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