Authority Brands Announces Launch of Lawn Squad
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Authority Brands Announces Launch of Lawn Squad

October 27, 2023 // Franchising.com // COLUMBIA, Md. - Authority Brands announced today the launch of a new home service lawn care company: Lawn Squad franchising, developed from the Weed Pro name and system. Joining Authority Brands’, Lawn Squad offers an array of services, including lawn fertilization and weed control, lawn aeration and seeding, as well as lawn grub and insect control for both residential and commercial properties.

Originally founded in 2001 by Rob Palmer in Ohio as Weed Pro, the business currently serves the needs of the Cleveland, Columbus, and Cincinnati markets.

“Our mission is to provide exceptional lawn care along with a platform for franchise owners who share our passion for excellence,” said Rob Palmer, founder of Weed Pro, now franchising as Lawn Squad. 

Lawn Squad is proud to use a technologically advanced software program that helps owners in real-time to scale quicker and provides technicians and business efficiency. From homes to businesses, Lawn Squad remains steadfast in meeting the distinctive needs of its diverse clientele. The comprehensive service offerings underscore Lawn Squad’s commitment to nurturing lush, resilient lawns that stand as a testament to its expertise and care.

Lawn Squad proudly joins the family of home service brands under the Authority Brands portfolio.

"The transformation of Weed Pro to Lawn Squad as a franchise brand represents a milestone in our ongoing commitment to innovation and growth. With the acquisition of Weed Pro in April, we saw a remarkable opportunity to elevate the brand and expand its reach,” said Craig Donaldson, CEO of Authority Brands. “As Lawn Squad joins our portfolio of home service brands, we are excited to provide the necessary support and resources for the business’s continued success. Under Rob Palmer’s leadership, I expect Lawn Squad to become a national brand in no time."

SOURCE Lawn Squad

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