Penn Station East Coast Subs Partners with Iterable to Elevate Customer Journey for Franchisees
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Penn Station East Coast Subs Partners with Iterable to Elevate Customer Journey for Franchisees

November 06, 2023 // Franchising.com // Cincinnati, Ohio - Penn Station East Coast Subs, a leading fast-casual restaurant chain known for its mouthwatering subs and fresh-cut fries, is excited to announce a strategic partnership with Iterable, an AI-powered customer communication platform that helps brands activate customers with joy at scale. This collaboration aims to enhance the customer experience and drive business growth for franchisees across the nation.

Penn Station East Coast Subs has consistently been committed to delivering high-quality food and outstanding customer service. In an increasingly digital world, the company recognizes the importance of leveraging technology to maintain and improve these standards. Iterable's cutting-edge marketing automation solutions will empower Penn Station to provide a seamless, personalized, and engaging customer journey for franchisees.

Key highlights of the partnership include:

  1. Personalized Marketing Campaigns: Iterable's platform will enable Penn Station to create personalized marketing campaigns that resonate with individual customer preferences. Franchisees can now send targeted promotions, loyalty rewards, and unique offers to their customers, resulting in increased customer engagement and retention.
  2. Streamlined Communication: With Iterable's robust communication tools, franchisees can effortlessly reach out to customers via email, SMS, and push notifications. This streamlined communication process will enhance customer interactions and drive foot traffic to Penn Station locations.
  3. Data-Driven Insights: Iterable's analytics and reporting capabilities will provide franchisees with valuable insights into customer behavior, allowing them to make data-driven decisions. This information will aid in optimizing marketing strategies and improving overall business performance.
  4. Enhanced Customer Loyalty: Penn Station East Coast Subs will be able to build and strengthen customer loyalty programs through Iterable's automation features. This will encourage repeat business and foster long-term relationships with customers.

Craig Dunaway, COO of Penn Station East Coast Subs, expressed his excitement about the partnership, saying, "At Penn Station, we've always prioritized our customers' experience. Our partnership with Iterable is an exciting step forward in our commitment to providing exceptional service. We believe that this collaboration will empower our franchisees to connect with their customers on a deeper level and continue to exceed their expectations."

The partnership with Iterable exemplifies Penn Station's dedication to staying at the forefront of the fast-casual dining industry. By harnessing the power of marketing automation, the company is poised to create memorable and rewarding experiences for customers while supporting franchisee success.

For more information about Penn Station East Coast Subs, visit penn-station.com.

About Penn Station East Coast Subs

Penn Station East Coast Subs is a renowned fast-casual restaurant chain specializing in grilled sub sandwiches, fresh-cut fries, and hand-squeezed lemonade. Founded in 1985, Penn Station has grown into a national brand with a strong commitment to quality ingredients and exceptional customer service. With over 300 locations across the United States, Penn Station continues to delight customers with its delicious offerings.

Iterable is the top-rated AI-powered cross-channel customer communication platform that helps organizations like Redfin, Priceline, Calm, and Box to activate customers with joyful interactions at scale. With Iterable, organizations drive high growth with individualized, harmonized, and dynamic communications that engage customers throughout the entire lifecycle at the right time.

SOURCE Penn Station East Coast Subs

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Media Contact:

Abigail Mitchell
919 Marketing
Ph: 804-239-4812
amitchell@919marketing.com

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