Smashbuger® Partners with Curbit to Implement AI-Powered Order-Throttling
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Smashbuger® Partners with Curbit to Implement AI-Powered Order-Throttling

November 08, 2023 // Franchising.com // LOS ANGELES – Curbit joined forces with Smashburger. After an initial test period, Curbit rolled out its software in Smashburger locations nationwide on Oct. 16. Curbit’s technology optimizes Smashburger’s kitchen operations, enhances the guest experience and drives revenue growth.

Curbit's solution addresses restaurants' long-standing challenge – synchronizing online order "promise times" with real-time kitchen capacity. Curbit dynamically adjusts order promise times through continuous real-time analysis based on actual kitchen capabilities. This approach minimizes guest wait times and maximizes kitchen output without overburdening kitchen teams.

An integral feature of Curbit's offering is its seamless integration with Kitchen Display Systems and Online Ordering Systems, forming a closed loop between the ordering and fulfillment process. Utilizing advanced AI, these real-time integrations facilitate dynamic order throttling, kitchen intelligence, and automated guest communication, narrowing the gap between estimated and actual ticket times.

"With digital ordering, you have one opportunity to impress a first-time guest and very little room for error with returning guests,” said Senior Director of Digital Engagement Veronica Luna of Jollibee Group North America, Smashburger’s Parent Company. “Curbit has exceeded our expectations by ensuring a reliable and transparent pickup experience for Smashburger guests. After witnessing the impressive results in our test markets, the decision to implement the Curbit system across all company-owned locations was a straightforward one.”

The initial rollout was conducted across Smashburger restaurants and included a comprehensive A/B test, with some locations equipped with Curbit's dynamic throttling and guest communication solution. The remaining locations continued with their traditional operations. Performance metrics such as speed of service, repeat rates, and guest sentiment were evaluated at all the locations. The outcomes were overwhelmingly positive, leading to the decision to implement the solution across all locations nationwide.

"Curbit's collaboration with Smashburger and Jollibee Food Corp. stands as a prime illustration of a technology-driven brand dedicated to embracing digital transformation, and it has clearly yielded the benefits of AI-driven kitchen intelligence," stated Co-Founder and Chief Revenue Officer Scott Siegel of Curbit. "We are elated to provide a solution that optimizes operations and substantially elevates customer satisfaction without the need for any capital expenditure."

The success of the case study demonstrates Curbit's commitment to revolutionizing the restaurant industry through cutting-edge technological solutions.

SOURCE Smashbuger®

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