Spavia Welcomes Chief Operating Officer to Executive Team
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Spavia Welcomes Chief Operating Officer to Executive Team

November 15, 2023 // // DENVER, Colo. – Spavia is continuing to invest in its leadership team.

Recently, the spa retailer announced an integral addition to its C-Suite by appointing seasoned franchise veteran Courtney Allison as Chief Operating Officer. As COO, Allison will play an important role in supporting the company's ultimate vision to make a difference in people’s lives through an accessible, affordable and high-quality day spa experience.

Having worked for several reputable brands including Sola Salon Studios and innovative concept Hydrate IV Bar, Allison brings to Spavia over a decade of deep-rooted franchising knowledge, especially in the beauty and retail space. Allison’s profound passion for the wellness industry equips her with the expertise to educate and empower Spavia franchisees through comprehensive training, efficient field operations and meaningful communications. Allison will also help cultivate a franchise system culture that values operational excellence, strong guest relationships and community-focused philanthropy.

“Franchising has been my life’s journey…I’ve followed in the footprints of my own entrepreneurial family and fell in love with the vast opportunities franchising provides,” said Allison. “As Spavia’s COO, my passion lies in nurturing our local owners, focusing on their team’s continual education, effective operations and genuine guest connections.”

Spavia offers guests a rich assortment of result-driven spa treatments in a tranquil setting. Its resort-like amenities along with its relaxing rooms offer space and privacy for an exceptional rejuvenating experience. Strategically positioned within local communities, guests can indulge in a full line of treatments including massage, skincare, body wraps and scrubs, waxing, tanning, and more. Guests can enjoy Spavia’s membership model with three levels and customization of treatments for an exceptional and affordable experience each month. As Allison champions the Spavia exceptional guest experience, she is ensuring every new and existing day spa is adhering to the same standards of excellence that are foundational to Spavia.

“Courtney Allison’s franchising expertise and true, unwavering passion for the wellness industry makes her an invaluable asset to Spavia,” said Marty Langenderfer, CEO and Founder of Spavia. “Her dedication to supporting each franchisee with personal growth and financial success, while also prioritizing outstanding guest experiences aligns perfectly with our values.”




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