The Great Greek Mediterranean Grill Expands With the Launch of Non-Traditional Dining Formats

By: The Great Greek Mediterranean Grill | 0 Shares 697 Reads

November 16, 2023 // Franchising.com // WEST PALM BEACH, FL - The Great Greek Mediterranean Grill® announced the launch of three new non-traditional dining formats. Including a to-go-only restaurant, a digital kitchen, and special venue buildouts designed for airports, universities, stadiums, and more, these new formats signify the brand’s commitment to innovation and guest satisfaction as well as its dedication to franchise owners.

“The development of our three new non-traditional formats began almost two years ago as we sought to identify changes in the habits and behaviors of our customers. Guest satisfaction has always been paramount to us, so we wanted to implement innovations that enhanced their overall experience while driving sales and profitability for our franchise owners,” said Bob Andersen, President of The Great Greek Mediterranean Grill. “The new formats combine the best of both worlds for our brand; they offer the convenience of on-the-go dining for our customers.”

In addition to the convenience of off-premises dining, The Great Greek Mediterranean Grill’s new non-traditional formats will expand the brand’s delivery and catering capabilities. They include:

The Great Greek To Go: Guests can quickly pick up a meal with this takeout-only format in busy retail and shopping areas. Compared to The Great Greek Mediterranean Grill’s standard 30-45-seat, dine-in model, The Great Greek To Go features a service counter and minimal to no indoor seating. The first Great Greek To Go opened last month at 8900 Baltimore Ave. in College Park, Maryland, minutes away from the University of Maryland.
The Great Greek Digital Kitchen: Diners can order online through the restaurant website or a third-party delivery platform and either have their food delivered or pick it up themselves from the Digital Kitchen location. The first Great Greek Digital Kitchen is set to launch this month in Miami. Additional locations in Dallas-Fort Worth, Los Angeles, and San Diego are slated to launch before the end of 2023.
Special Venues: The Great Greek Mediterranean Grill has developed buildout options for a variety of non-traditional venues, including airports and travel centers, colleges and universities, shopping malls, entertainment venues, stadiums, and more. Restaurants offer a service counter with optional communal seating, depending on the space. Rollout is slated for 2024.

The Great Greek Mediterranean Grill® is a part of the Big Flavor Brands™ foodservice division of Starpoint Brands™. Members of Starpoint Brands represent the very best in their industries and are the mark of quality for customers, providing the ultimate in service, reliability, and value.

SOURCE The Great Greek Mediterranean Grill

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