Pizza Factory Rounds Out Successful Year Focused on Brand Expansion, Menu Innovation and Community Giveback

By: Pizza Factory | 0 Shares 479 Reads

January 02, 2024 // Franchising.com // OAKHURST, Calif. - Pizza Factory, the iconic West Coast restaurant concept, continued to redefine excellence in the pizza industry, achieving impressive developmental milestones and earning prestigious awards that solidified the brand’s standing as an industry trailblazer.

Pizza Factory opened ten new restaurants in markets, including Arizona, California and Washington, alongside dedicated community leaders who are passionate fans of the brand. In addition, the brand set the stage for another year of growth in 2024 with 6 signed agreements further expanding in California, Idaho, Texas and Washington.

In addition, Pizza Factory bolstered its executive team with new members, including Jenny Olivera, Matt Adams and Jackie Smith, who joined the Pizza Factory brand as Director of Brand Culture, Regional Vice President and Vice President of Marketing, respectively. The talented executives play a pivotal role in furthering the brand’s commitment to continued innovation, growth and franchisee success.

On the culinary side, Pizza Factory launched a brand-new BBQ Brisket Pizza and Sandwich LTO, which was available during the summer months. The menu item was well-received by both customers and franchisees alike, who reported impressive sales numbers amid the launch. In addition, the brand partnered with GiftAMeal to donate meals to food pantries near each Pizza Factory location, further cementing the brand within the communities it serves. The partnership allowed Pizza Factory to continue its mission of giving back, which has been a key aspect of its values for years.

The brand received well-deserved acclaim throughout the year, securing coveted spots on multiple Entrepreneur rankings, including on the Top Veterans Franchise list and the esteemed Franchise 500, as well as Franchise Times’ Top 400 list for the fifth consecutive year. Recognized as a Top Brand by Pizza Marketplace, Pizza Factory's commitment to quality and innovation was underscored by its inclusion in Fast Casual’s Top 100 Movers + Shakers rankings.

“We have a lot to celebrate this year at Pizza Factory,” said Mary Jane Riva, CEO of Pizza Factory. “We achieved awesome results and milestones across multiple aspects of the brand, including franchise expansion, sales increases, the addition of new team members and our community involvement. To be recognized not only within the restaurant industry with numerous awards, but also by our fans for our commitment to continued menu innovation and quality service and our franchisees for our efforts to make each location as successful as possible makes me very proud. Our team is energized from the results of 2023, and we’re ready to hit the ground running in 2024.”

Featuring multiple fast-casual prototypes, Pizza Factory maintains its reputation for family-friendly dining and high-quality products. The brand specializes in its vast menu offerings, serving fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more. As Pizza Factory continues to develop into new markets, the brand is providing multi-unit operators flexible new-build or conversion options with delivery / curbside and traditional dine-in prototypes ranging from 1,200 – 4,000 sq. ft. The largest option typically features multiple dining sections, an arcade area for the kids, banquet rooms for parties and social gatherings and big-screen TVs throughout the restaurant.

With aggressive development efforts underway, Pizza Factory is actively growing and seeking multi-unit operators to develop nationwide. For more information about franchising with Pizza Factory, visit https://pizzafactoryfranchises.com.

About Pizza Factory

A community staple in 100-plus hometowns, Pizza Factory has stayed true to its roots with hardworking operators, family-friendly dining and high-quality products, offering fresh, never frozen hand-tossed pizza, pasta, wings, sandwiches, salads, beer, wine and more. With multiple fast-casual restaurant designs and robust off-premise dining options including delivery and mobile ordering through a proprietary app, Pizza Factory is built for the future of the restaurant industry.

SOURCE Pizza Factory

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