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Shipley Do-Nuts Introduces 'POPTASTIC' Do-Nuts Featuring New Freeze-Dried Skittles®

By: Shipley Do-Nuts |  0 Shares     155 Reads

Brand's first limited-time do-nut available at all 350-plus locations now through March

January 16, 2024 // Franchising.com // HOUSTON - Shipley Do-Nuts, one of the nation's oldest and largest do-nut brands, has debuted freeze-dried SKITTLES® on its first-ever limited-time offering, the new POPTASTIC do-nut. Shipley is the first brand in the nation to feature the tasty new foodservice product from Mars, makers of SKITTLES®.

The POPTASTIC do-nut is a classic yeast do-nut with strawberry or cherry icing, topped with tangy, fruity freeze-dried SKITTLES®, bringing a light-as-air crunchy texture to the famed hexagon-shaped Shipley do-nut known for its fluffiness. It is available at all Shipley Do-Nuts locations through March 31 or while supplies last.

"For our first limited-time do-nut in our 88-year history, we wanted to create something truly unique, and the new freeze-dried SKITTLES® definitely fit the bill, adding a tantalizing, tangy crunch to our beloved strawberry and cherry iced do-nuts," said Shipley Do-Nuts Research and Development Chef Kaitlyn Venable. "This is just the start of a new flavor innovation journey for Shipley, and we have more surprises in store for our guests in 2024."

The new POPTASTIC do-nut can be ordered in-store or online at https://shipleydonuts.olo.com/ for pickup or delivery. For nearby locations, go to www.shipleydonuts.com/locations.

About Shipley Do-Nuts

Founded in 1936, Houston-based Shipley Do-Nuts is one of the nation's oldest and largest do-nut brands, with more than 350 company-owned and franchised restaurants across 12 states, serving up its famous do-nuts, coffee and kolaches to generations of guests. Shipley is ranked No. 110 on Entrepreneur magazine's Franchise 500® 2024 list and No. 1 in its category, and it debuted at No. 209 on the 2023 Franchise Times Top 400. For franchising information, visit ownashipleydonuts.com. Follow Shipley on Instagram and Facebook @ShipleyDonuts.

About Mars, Incorporated

Mars Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. As a global, family-owned business, Mars is transforming, innovating, and evolving to make a positive impact on the world. 

Across our diverse and expanding portfolio of quality confectionery, food, and pet care products and services, we employ 140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of the world's best-loved brands including Ben's Original™, CESAR®, Cocoavia®, DOVE®, EXTRA®, KIND®, M&M's®, SNICKERS®, PEDIGREE®, ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets through our global network of pet hospitals and diagnostic services – including AniCura, BANFIELD™, BLUEPEAR™, Linnaeus and VCA™ – using cutting edge technology to develop breakthrough programs in genetic health screening and DNA testing.

SOURCE Shipley Do-Nuts

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Media Contact:

Ashley Lennington
214-379-7000
Ashleyl@spmcommunications.com 

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