Twin Peaks Played to Win in 2023 with Growth, Innovation and Awards
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Twin Peaks Played to Win in 2023 with Growth, Innovation and Awards

The ultimate sports lodge continues its climb to the top with 14 new restaurants and five major development agreements to close out the year

January 23, 2024 // Franchising.com // DALLAS - To get to the top of the mountain, it takes hard work and determination – and that’s just what Twin Peaks Restaurant did in 2023. With its 100th location opening, a lengthy list of award recognitions, new lodges opening across the country, new menu launches and successful fundraising for its national charity partner, Tunnel to Towers, it was another strong year for the brand.

“We’re so proud of our extensive growth over the past couple of years,” said CEO Joe Hummel. “Twin Peaks continues to make its mark across the United States and Mexico, which can be attributed to our dedicated team who day in and day out are committed to showing our guests what makes our brand so special.”

The Twin Peaks footprint continues to grow thanks to the signing of six domestic franchise area development agreements, adding a total of 29 new lodges to the brand’s pipeline. The latest deals include: JEB LLC’s four lodge deal in the Cleveland area, 3B Lodge LLC’s four lodge deal in Omaha, Neb., Des Moines, Iowa and Tulsa, Okla., Summit Twins’ five locations in Louisiana, Falcon Group’s latest location in Boardman, Ohio, Tom Graziano’s five locations in northern New Jersey and Joe Nolan’s 10 lodges in Philadelphia.

Throughout the year, Twin Peaks received numerous awards, including: 2023 MenuMasters winner for “Best Line Extension” for Flatbreads, Flavor & The Menu Award - Spicy Meatball Skillet; impressive rankings in FSR’s list of Top Sports Bars, Nation’s Restaurant News’ Top 500, Franchise Times’ Top 400, and Technomic’s Top 500 Restaurant Chain Report. The brand was also recognized for Most Innovative Use of Customer-Facing Digital Tools in the Franchise Innovation Awards. Twin Peaks was also nominated for "Voice of Customer" and "Best-in-Class Hospitality'' at the Global Best Practices Conference.

As recognized by the industry, Twin Peaks continues to elevate the sports bar’s innovative menu. Along with debuting a new bar menu earlier in the year – which featured a brand-new martini category, new tequila and smokey mezcals, new hand-crafted cocktails and mixed shots – the brand introduced a proprietary wing sauce, which is estimated at around 250,000 Scoville units, making it Twin Peaks’ hottest sauce ever.

Twin Peaks proudly celebrated its continued support of the Tunnel to Towers Foundation with its annual golf tournament, The Twin Peaks Heroes Open in 2023. In addition to the golf tournament, during the professional football season, Twin Peaks donated $10 to the Tunnel to Towers Foundation for every touchdown scored in the regular season, totaling $13,000. Additionally, throughout March’s renowned college basketball action, Twin Peaks also raised an additional $10,000 for Tunnel to Towers. In total, in 2023, Twin Peaks raised more than $135,000 to benefit America’s heroes by providing mortgage-free homes to fallen first responder families with young children and by building specially adapted smart homes for catastrophically injured veterans and first responders.

Looking ahead, Twin Peaks is focused on opening its next 100 restaurants with a projected 20 to 25 locations set to open in 2024. In addition to continued unit growth in the U.S. and Mexico, new marketing specials and promotions, and innovations for both the menu and total fan experience, it’s clear that the ultimate sports lodge will continue to put fans first as it expands globally.

For more information on Twin Peaks, visit twinpeaksrestaurant.com.

About Twin Peaks

Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks is nearing 115 locations in the US and Mexico. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business, surrounded by scenic views and wall-to-wall TVs. At every Twin Peaks, guests are immediately welcomed by a friendly Twin Peaks Girl and served up a menu made for MVPs. From its smashed and seared-to-order burgers to its in-house smoked brisket and wings, guests can expect menu items capable of satisfying every appetite. To learn more about franchise opportunities, visit twinpeaksfranchise.com. For more information, visit twinpeaksrestaurant.com.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings. Forward-looking statements reflect the expectations of management concerning the future and are subject to significant business, economic and competitive risks, uncertainties, and contingencies. These factors are difficult to predict and beyond our control and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that are filed from time to time by FAT Brands Inc. with the Securities and Exchange Commission, such as its reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.

SOURCE Twin Peaks

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Media Contact:

Lee Escobedo
Champion
972.930.9933
lescobedo@championmgt.com

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