Lumin Fitness Finalizes First Franchise Agreement with Major 13-Unit Deal

By: Lumin Fitness | 0 Shares 120 Reads

January 24, 2024 // Franchising.com // DALLAS - Lumin Fitness announced today the signing of a 13-unit development deal with its first franchise partner, Verge Fit Holdings (“Verge”). This inaugural franchise agreement closely follows the brand’s launch in late 2023 and outlines expansion plans for key Texas markets over the next three years including Austin, Houston and Dallas.

The Houston-based Verge team brings extensive business acumen and franchising expertise to the Lumin network. The investment group, founded by Raheel Suria, Syed Shah, Jawad Rawra, Malik Kheraj and Ali Lakhany, currently operates franchise locations across the United States with brands including Marriott and Hilton Hotels and T-Mobile.

"We were actively exploring opportunities to diversify our portfolio, seeking a concept that not only aligned with our investment criteria but also presented a growth opportunity. When we were introduced to Lumin Fitness, it immediately resonated with us," said Raheel Suria, Partner at Verge.

Lumin Fitness is a boutique fitness studio with an AI-infused fitness concept that utilizes the latest advances in technology to deliver a gamified and hyper-personalized workout experience in a group fitness setting. In September 2023, the brand opened its first studio in Irving-Las Colinas, Texas, featuring wall-to-wall LED screens that immerse members in a highly interactive fitness environment that blends artificial intelligence, digital displays, motion tracking and object detection to make workout sessions more efficient and engaging.

SOURCE Lumin Fitness™

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