Junk King’s National Valentine’s Day Campaign is Back with a Twist: Break Up with Your Ex’s Junk
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Junk King’s National Valentine’s Day Campaign is Back with a Twist: Break Up with Your Ex’s Junk

February 12, 2024 // Franchising.com // BURLINGAME, Calif. – Whether you are looking to celebrate Valentine’s Day this season or not, Junk King has you covered by bringing back its “Dump Truck” campaign and revamped social campaign, “Trash Talk.”

Junk King is calling all who are heartbroken across the country to take revenge by dumping their ex’s junk while contributing to a good cause. The seventh annual “Dump Truck” campaign invites local community members to toss their former lover’s items that belong in the trash - from old photos, clothing, love notes and more - into its trucks for free. Junk King will donate $1 to the American Heart Association for every item dumped with a limit of two items per person.

While “Dump Truck” encourages you to get rid of your ex’s belongings, the brand’s “Trash Talk” social campaign encourages community members to share the worst gift their ex gave them or submit an item they want to get rid of on Facebook.

“Trash Talk” will be running from Feb. 1 to Feb. 14 with all Junk King locations participating. Junk King has committed to donating $1 to the American Heart Association for each submission up to $500 with a limit of one submission per couple.

“Celebrating the Dump Truck and Trash Talk campaigns is our favorite time of the year to give back to a great cause and share all the good and bad emotions that come on Valentine’s Day,” said Junk King’s Brand President, Lisa Merry. “In honor of the Valentine’s holiday, we love bringing awareness to American Heart Month each year by donating to the American Heart Association. We are proud to support the mission to find treatment for heart disease alongside such a dedicated organization.”

As part of Junk King’s strong commitment to being eco-friendly, any items tossed in the “Dump Trucks” will be taken to a large warehouse to facilitate managing and sorting of the materials. In fact, more than 60 percent of the junk collected from Junk King jobs are recycled, rather than dropped at landfills. Through partnerships with local nonprofits and community organizations, the remaining items are donated and repurposed to benefit residents throughout the United States.

On a national level, the company’s eco-friendly approach to junk removal is a major reason why businesses and homeowners alike choose Junk King. Customers also benefit from the brand’s state-of-the-art technology systems that facilitate scheduling a pick-up in real-time and offer an opportunity to get even more accurate estimates with its new pricing estimator. Through its online booking system, all it takes is a few clicks and within a matter of minutes, Junk King can be scheduled and the job can be completed.

SOURCE Junk King


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