A New Era of Wellness in York: Esthetician Turned Entrepreneur Opens MassageLuXe Spa
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A New Era of Wellness in York: Esthetician Turned Entrepreneur Opens MassageLuXe Spa

Fast-Growing Spa Franchise Unveils Second Location in the Keystone State

February 22, 2024 // Franchising.com // YORK, Penn. - Danielle Eberly, a seasoned esthetician, embarks on an exciting new venture as the latest franchisee of MassageLuXe, a leading spa franchise known for its exceptional massage, and facial services. MassageLuXe of York, located at 645 Town Center Drive in the West Manchester Town Center, marks a significant milestone for Eberly and the MassageLuXe brand, which continues to expand its footprint across the nation.

Eberly's journey to opening her MassageLuXe spa was inspired by her desire for a change after the COVID-19 pandemic temporarily halted her ability to work as an esthetician. Watching her colleagues venture into solo practices, Eberly envisioned a different path for herself, one that combined her passion for skincare and wellness with the structure and support of a franchise model.

"Opening a business seemed like a natural next step for me, but I knew I wanted the support and structure of a franchise," said Eberly. "MassageLuXe stood out because of its commitment to not being just a business, but a community of wellness."

Eberly's decision to partner with MassageLuXe was solidified by the brand's responsive and welcoming approach. “From my very first interaction, I felt valued and supported by the MassageLuXe team. Their passion for the brand and dedication to franchisee success was evident,” said Eberly. This support was crucial as Eberly navigated the challenges of opening a new business, from securing financing to negotiating leases and navigating local regulations.

The community's enthusiasm for Eberly’s business is also reassuring. “The response from the community has been overwhelmingly positive. We've been booked since day one, which is a testament to the demand for accessible wellness services in York.”

Eberly's venture into franchise ownership with MassageLuXe not only represents a personal achievement but also contributes to the broader acceptance of massage and skincare as essential components of self-care. “Wellness is not a luxury; it's a necessity. Our goal is to make high-quality massage and facial services accessible to everyone in the York area,” Eberly stated.

Kristen Pechacek, President and CEO of MassageLuXe, praised Eberly's transition from esthetician to successful business owner. “Danielle's journey is a shining example of how passion, combined with the right support, can lead to incredible success. We're proud to have her as part of the MassageLuXe family and look forward to supporting her continued growth in York.”

The nationwide expansion of MassageLuXe continues at a significant pace. The brand expects to hit 100 franchises in 2024, which puts it well on its way to reaching its goal of doubling its size over the next three years.

To learn more about MassageLuXe, visit https://massageluxe.com/.

For more information about MassageLuXe franchising, visit https://franchise.massageluxe.com/.

About MassageLuXe

Founded in 2008 in St. Louis, Missouri, MassageLuXe is a fast-growing franchise-based spa company with a mission to provide an unparalleled experience that supports and encourages health, well-being, and quality of life. MassageLuXe delivers the highest quality massage, facial, and waxing services in a comfortable, relaxing, and luxurious environment.

Massage is a service that improves health, promotes relaxation and overall well-being for the consumer, and has been practiced throughout the world for thousands of years. MassageLuXe currently has more than 86 locations across 22 states and is planning to double its size in the next three years.

SOURCE MassageLuXe


Media Contact:

Tammy Delgado
919- 459-7147

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