Locally Owned Brokerage in the Heart of the Blue Ridge Mountains Joins the Century 21 Brand
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Locally Owned Brokerage in the Heart of the Blue Ridge Mountains Joins the Century 21 Brand

February 26, 2024 // Franchising.com // ASHEVILLE, N.C. - Century 21 Real Estate LLC. is strengthening its presence in North Carolina’s Blue Ridge Mountains with the affiliation of Asheville-based brokerage, Modern Mountain Real Estate, LLC.

The white glove service firm has assisted several communities along North Carolina’s westernmost mountain ranges since 2019, including parts of Buncombe, Haywood, Henderson, Jackson, Madison, McDowell, Mitchell, Transylvania and Yancey counties. Under the leadership of local Asheville resident Chris Smith, the company has deep knowledge of the region’s residential and commercial real estate markets.

Smith, who has called the region home for more than 25 years, has a long history of business ownership and company management. Before becoming a real estate professional in 2014, he began his career by founding a landscape and house flipping business, where he learned the necessary investments required to improve a property. After selling his first business, he became the General Manager of a brewery in downtown Asheville, further cementing his roots in the local community. Following this position, Smith became the broker/owner of Modern Mountain Real Estate, LLC in 2019, where he became known as a top realtor in Asheville.

Now doing business as Century 21 Connected, Smith and his team of affiliated sales professionals will have access to the Century 21® brand’s technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors.

As a firm that is made up mostly of local residents, Century 21 Connected is fully committed to its clients, its community and the connections that come from both. The brokerage prides itself on its distinction as a “white glove” service provider, ensuring that every client is treated like family with undivided care and attention. As Smith and his affiliated agents navigate their pending plans for future growth, they will be guided by these values.

“We have agents who are teachers, coaches and local business owners, and we’re in love with the community where we live,” said Smith. “We have a responsibility not only to provide our new and prospective neighbors with all of the area expertise that we have to offer, but also to do everything in our power to help them find a home they can love just as much.”

Community involvement also guides the Century 21 Connected firm beyond its business transactions. The company hosts an annual golf charity event, the Crush Cancer Fundraiser, where all proceeds go towards a family battling the disease. In 2023 alone, the firm generated $20,000 for a family.

SOURCE Century 21 Connected


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