Batteries Plus Hires Retail Industry Professional to Lead Merchandising
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Batteries Plus Hires Retail Industry Professional to Lead Merchandising

February 29, 2024 // // HARTLAND, Wis. - Batteries Plus announced today the hiring of retail industry leader Kristen Kunas as Senior Vice President, General Merchandise Manager. With over a decade of experience in the retail space, Kunas will lead the Batteries Plus team to ensure all retail locations have the right product mix to power the communities around them.

Kunas began her career at Ace Hardware in 2010 and held multiple positions within replenishment planning, marketing and merchandising. She most recently led the Paint and Cleaning division of merchandising at Ace before joining Batteries Plus. Along with the experience she brings to Batteries Plus, Kunas carries with her a passion for product, sourcing, continuous improvement, working with independent business owners and giving back to the community.

With the goal of helping to improve the merchandising model and a commitment to improving store profitability for the franchisees at Batteries Plus, Kunas will help build and execute a playbook for merchandising and for our retailers. One of her first projects will be developing and leading an assortment review process to ensure assortments include top performing items, new innovation and are competitively priced. She is focused on implementing the best assortments for new and existing stores.

“We are excited about key partnerships within device repair that will continue to set us apart from our competition based on location and the quality service provided by our associates” added Kunas. “We are focused on driving retail and commercial traffic into our stores for product and services. I want to ensure the customer experience is seamless by ensuring we remain curious about the customer’s needs and what our sales advantage is with every decision we make within merchandising.”

SOURCE Batteries Plus


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