The Century 21® Brand Adds Female-Led Delray Beach Firm to Its South Florida Network
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The Century 21® Brand Adds Female-Led Delray Beach Firm to Its South Florida Network

March 01, 2024 // Franchising.com // DELRAY BEACH, Fla. - Century 21 Real Estate LLC. is expanding its presence along Florida’s southeastern coast with the affiliation female-led brokerage, Soflo Home Realty Corp.

Located roughly an hour north of downtown Miami in Delray Beach, the six-year-old multilingual firm regularly assists clients in some of the most affluent areas of the Sunshine State. Residents of Broward, Miami and Palm Beach counties have come to rely on the Soflo Home Realty Corp professionals for assistance with traditional residential properties as well as luxury pre-construction and new construction homes.

As of January 2024, the firm will be led by 19-year industry veteran and new broker, Roberta Lucas. Lucas, a Brazilian native, first ventured into real estate at only 21 years old when she began acquiring investment properties in the Philadelphia area.

Now doing business as Century 21 Luxe Homes, Lucas and her team of affiliated sales professionals will have access to the Century 21® brand’s technology and marketing, lead generation, agent learning and coaching, and innovative productivity platform to help better serve and deliver the highest quality of service to buyers, sellers and investors.

Lucas’ diverse background has allowed her company to develop an outstanding reputation for its ability to market unique listings to a wide variety of clientele. While their client demographics may vary from transaction to transaction, the company philosophy always remains the same: loyalty is a gift given by the agent and expected from the client. Every Century 21 Luxe Homes affiliated agent will stand by their client from start to finish during the buying and selling process, while also providing reliable availability, honesty and passion.

“We understand that the home buying process has become increasingly stressful over the years, particularly in South Florida, which is why we are fully committed to being the ultimate resource for any family who may need us,” says Lucas. “We won’t only help our clients to get a deal done, but we’ll also provide them with necessary information, so they can make informed decisions.”

Miami-Dade, Broward, and Palm Beach counties are the three most densely populated areas in all of Florida. Cities in these counties have some of the most vibrant downtown scenes, diverse entertainment industries, and some of the largest universities in the country. The coast is lined by miles of scenic beaches and ocean towns which are year-round hot spots for watersport enthusiasts thanks to the region’s consistent warm climate. International buyers, retirees, and vacation-goers alike frequent the area thanks to its endless supply of attractions.

“South Florida is one of the premier destinations for real estate professionals, which is why we only look for the best to represent the Century 21 brand in the area,” said Mike Miedler, president and CEO of Century 21 Real Estate LLC. “Not only is Roberta a strong, capable real estate veteran, but she also comes from a background that perfectly positions her to succeed in serving the highly diverse clientele that frequent Florida’s southeastern coast. She’s already proven herself to be a top agent in the area and we can’t wait to provide her with the tools to allow her to spread her reach even further.”

SOURCE Century 21 Real Estate LLC

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