Chipotle Kicks Off Partnership With TEKKEN™ 8

By: Chipotle Mexican Grill | 0 Shares 175 Reads

NEWPORT BEACH, Calif., April 8, 2024 // PRNewswire // - Chipotle Mexican Gril today announced its partnership with TEKKEN 8. Chipotle will give TEKKEN 8players the opportunity to earn in-game currency through digital entrée purchases made on the Chipotle app and online.

In addition to the in-game currency offer, Chipotle is launching a new digital menu item inspired by TEKKEN™ fans, featuring TEKKEN 8 as the title game for the 2024 Chipotle Challenger Series, and serving as the presenting partner of the 2024 Evolution Championship Series (Evo).

Starting today, Chipotle will offer TEKKEN 8 players the opportunity to earn premium in-game currency when ordering through the Chipotle app or online and using the promo code EWGF623 while supplies last*. As a nod to the TEKKEN community, the code EWGF623 pays homage to the "Electric Wind God Fist" move.

With every qualifying order placed, players will receive a code for 500 TEKKEN COINS while supplies last, allowing them to purchase various costumes and items in the official TEKKEN 8 in-game shop. Chipotle Rewards members can also redeem 250 points in the Chipotle Rewards Exchange to receive an additional code for 500 TEKKEN COINS**.

During the TEKKEN World Tour Finals in January, TEKKEN gave its followers on X the opportunity to vote for the ingredients that they think should be featured in the first official TEKKEN-inspired menu item at Chipotle. TEKKEN fans chose the following burrito bowl order:

Chicken, White Rice, Black Beans, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Fajita Veggies, Cheese, and Guac.

The TEKKEN 8 Battle Bowl is available exclusively on the Chipotle app and online for a limited time.

Chipotle's 2024 edition of its signature esports competition will be hosted in partnership with Sony Interactive Entertainment and feature TEKKEN 8 as its title game. The 2024 Chipotle Challenger Series will be the first-ever branded tournament on the PlayStation® Tournaments platform, and the Grand Finals event will be broadcast live on the PlayStation® esports Twitch and YouTube channels on Saturday, May 4.

All eligible competitors in the Chipotle Challenger Series will earn free chips & guac from Chipotle. The two (2) winners of the Chipotle Challengers Series Grand Finals will receive Free Chipotle for a Year, a trip to Evo 2024 in Las Vegas, a share of $20,000 USD cash prizing, and more.

Chipotle Challenger Series prizing is subject to eligibility and additional terms and conditions.

*AVAILABLE WHILE SUPPLIES LAST. Beginning on 4/8/24, up to the first 20,000 people who purchase a regular-priced entrée item through the Chipotle app or online using the promo code "EWGF623" at digital checkout will receive one (1) code ("Code") redeemable for 500 TEKKEN Coins in TEKKEN 8. Codes are only redeemable on PlayStation 5 and Xbox Series X|S. Promotion ends the earlier of 8/31/24 or when all Codes have been claimed. The Code will be delivered to the email address used to place the order and can be redeemed at chipotle-t8.com. Code is one-time use. Codes cannot be auctioned, bartered, or sold. You must have a valid copy of TEKKEN 8 and internet access to use the 500 TEKKEN Coins benefit. Not valid on orders in store or via third party delivery or ordering platforms. Limit: one (1) Code per transaction. U.S. only. 13+. Codes must be redeemed by 10/31/24. Additional restrictions may apply; void where prohibited. Use of Coins subject to TEKKEN 8's terms and conditions. Chipotle, Bandai Namco Entertainment America Inc., and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents are not responsible for errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the offer, the processing of orders, the functionality of the Chipotle apps or websites, or in any offer-related materials. This offer is in no way administered, executed, or produced by Bandai Namco Entertainment America Inc. or its affiliates. Chipotle reserves the right to cancel the offer at any time.

**From 4/8/2024 - 8/31/2024 or while supplies of up to 4,000 codes last, Chipotle Rewards members can redeem 250 Chipotle Rewards points in the Rewards Exchange to receive one (1) unique code ("Code") redeemable for 500 TEKKEN Coins in TEKKEN 8. Codes are only redeemable on PlayStation 5 and Xbox Series X|S. The Code will be delivered to the email address associated with your Chipotle Rewards account and can be redeemed at chipotle-t8.com. You must have a valid copy of TEKKEN 8 and internet access to use the 500 TEKKEN Coins benefit. Must redeem by: 10/31/24. Subject to Chipotle Rewards terms and conditions. Limit: one (1) reward redemption per member. U.S. only. 13+. Additional restrictions may apply; void where prohibited. Use of Coins subject to TEKKEN 8's terms and conditions. Chipotle, Bandai Namco Entertainment America Inc., and their respective parents, affiliates, subsidiaries, and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents are not responsible for errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the offer, including, without limitation, errors or difficulties which may occur in connection with the administration of the offer, the processing of orders, the functionality of the Chipotle apps or websites, or in any offer-related materials. This offer is in no way administered, executed, or produced by Bandai Namco Entertainment America Inc. or its affiliates. Chipotle reserves the right to cancel the offer at any time.

SOURCE Chipotle

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