Pepper Lunch: Pioneering DIY Teppanyaki Dining in the USA
Company Added
Company Removed
Apply to Request List

Pepper Lunch: Pioneering DIY Teppanyaki Dining in the USA

Pepper Lunch: Pioneering DIY Teppanyaki Dining in the USA

Pepper Lunch is revolutionizing the fast-casual dining industry in the USA with its unique DIY teppanyaki model. Capitalizing on the success of six established locations across the United States and over 500 locations worldwide in 15 countries, the brand is strategically expanding its footprint in the American market. This innovative franchise model merges streamlined operations with an exhilarating dining experience, attracting forward-thinking entrepreneurs eager to be part of a proven, highly profitable fast-casual restaurant brand.

Interactive Dining Experience

At Pepper Lunch, dining transcends the routine of simply being served a meal—it's a fully interactive experience. Guests take an active role in cooking their meals on Pepper Lunch’s proprietary hot iron plates, customizing their dish exactly to their liking. This engaging approach transforms each meal into a personalized social affair that can be enjoyed in just 20 minutes, perfectly suiting the fast-paced lives of today’s diners.

Trendsetting Asian Flavors

As Asian cuisine's popularity soars in the United States, Pepper Lunch leads the charge with a menu that merges traditional and contemporary flavors. This forward-thinking culinary strategy caters to an increasing appetite for authentic and approachable Asian dishes, setting the trend rather than following it.

Engaging the Next Generation of Diners

Pepper Lunch particularly resonates with young adults, with half of its customers under the age of 30. These diners seek more than just a meal—they crave a sense of community and an engaging dining experience. CEO Troy Hooper explains, "At Pepper Lunch, we're not just serving food; we're creating spaces where everyone feels welcome, and where fast-casual dining is an exciting social activity."

Optimized Operations for Peak Efficiency

Pepper Lunch’s operational model emphasizes simplicity and efficiency with gas-free kitchens, automation, and proprietary equipment that cuts down on complexity and operational costs. This allows franchise owners to direct their focus towards what truly matters—creating memorable guest experiences. COO Mark Bailey emphasizes, “We’ve honed our operations to enhance simplicity and efficiency, setting our franchise partners up for above average success.”

No Skill, Low Labor Model Designed for Modern Demands

Pepper Lunch's labor model is optimized for efficiency, requiring only 3-6 staff members during peak hours. Thanks to straightforward operations and a no-prep kitchen, franchisees can hire employees without prior culinary experience while still upholding the high standards of the brand's quality.

Invitation to Prospective Franchisees

Pepper Lunch is extending an invitation to multi-unit operators to join a brand that embodies a legacy of quality and innovation. As the network expands, the brand is eager to partner with passionate entrepreneurs who are enthusiastic about bringing the Pepper Lunch experience to new communities. Major territories have been allocated in multiple multi unit deals already. The brand has a robust pipeline of interest across the US. They are selecting the best qualified and resource partners to ensure the brand’s legacy is carried with pride and enhanced for decades to come.

Pepper Lunch promises a franchise model that not only taps into current food industry trends but also robustly supports business growth with a tried-and-tested system. If you're prepared to make a significant impact in the franchise domain, start your journey at

Pepper Lunch
Sizzle Your Way to Success with Pepper Lunch: A teppanyaki sensation! Join our proven brand with 500+ global locations. Ignite your entrepreneurial spirit and seize the opportunity to thrive in the booming Asian cuisine industry. Learn More

Published: April 17th, 2024

Share this Feature


comments powered by Disqus


Caesar's Forum, Las Vegas
MAR 25-28TH, 2025
Share This Page

Subscribe to our Newsletters