Own Your Market for Optimal Local Store Marketing
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Description:
The benefits of an effective local store marketing (LSM) program are generally well understood. But what steps (and at what cost) should you take to fully understand LSM and “own your neighborhood”? How do you measure the ROI of an LSM program? Learn from a panel of marketing experts who will share ideas, best practices, and tools that will help you fully own your market to steal visits from the competition and drive top-line sales. Hosted by Madison Jobe, Consultant, Pizza Inn Holdings. Featuring: - James King, Operating Partner, GT Mid-States LLC - Josh Dexter, Owner, Dunn Bros. Coffee - Matt Graham, Marketing Director, Jiffy Lube
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