SweetFrog Snatched Up By Canadian Franchise Group
Company Added
Company Removed
Apply to Request List

SweetFrog Snatched Up By Canadian Franchise Group

SweetFrog Snatched Up By Canadian Franchise Group

You can now add yogurt brand SweetFrog to the list of companies owned by MTY Food Group Inc. The Canadian-based company, which also owns ManchuWok, TCBY Frozen Yogurt, Baja Fresh, Cold Stone Creamery, Great Steak, Blimpie, La Salsa, and Samurai Sam's, just announced a deal to buy SweetFrog for $35 million.

"SweetFrog is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands," said Jeff Smit, COO of MTY's U.S. operations. "We are extremely happy about everything this brand has to offer and the growth potential ahead."

The Roanoke, Virginia-based SweetFrog operates 254 franchise locations and 78 corporate-owned locations primarily in the U.S. As part of the deal, the current 78 corporate-owned locations will transition to franchised locations.

Officials said the acquisition of SweetFrog will help solidify MTY as a dominant force in the frozen treat category and represents another major milestone for MTY as it continues to expand its presence in the United States.

Once the deal closes, MTY is expected to consolidate operations and run the franchising platform from its U.S. headquarters in Scottsdale, Arizona.

Published: September 11th, 2018

Share this Feature

PetWellClinic
SPONSORED CONTENT
PetWellClinic
SPONSORED CONTENT
PetWellClinic
SPONSORED CONTENT

Recommended Reading:

Comments:

comments powered by Disqus
Guidant
ADVERTISE SPONSORED CONTENT

FRANCHISE TOPICS

Dog Drop
ADVERTISE SPONSORED CONTENT
Conferences
Caesars Forum, Las Vegas
APR 25-28TH, 2023

The Habit Burger Grill comes equipped with its unique flavor created by chargrilling over an open flame and a diversified menu which appeals to a...
Request Info
At Twin Peaks, expect to enjoy scratch-made food, sports on TVs from every angle, frosty 29° beers, and the fun and friendly Twin Peaks Girls....
Cash Required:
$2,000,000
Request Info

Share This Page

Subscribe to our Newsletters