Q4 | 2023

2024 Annual Franchise Development Report

Plus 2023 STAR Awards Winners And Annual Mystery Shopping Results

Virtual Issue

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COVER STORY

2024 AFDR: Uncovering Franchise Development's Strengths and Weaknesses

It's That Franchise Development Time of Year

Home Sweet Business: Expanding the reach of Premium Service Brands

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The Rush of Success: Former finance executive invests heavily in health and wellness

With Rush Bowls, Andrew Pudalov shifted his focus from finance to spreading the joys of pure, honest nutrition.

Kerry Pipes

Transforming a Classic: Peter Piper Pizzeria Honors Tradition and Embraces Change

Peter Piper Pizza added a new fast-casual option, attracting new guests and growing its fan base.

Genaro Perez

Tech-Savvy Coach: Teamwork and innovation rule the roost at Newk's

When working with her team at Newk's Eatery, CMO Denise Pedini applies a "be a coach, not a boss" philosophy.

Kerry Pipes

CMO Roundtable with Smoothie King's Chief Marketing Officer, Marianne Radley

Leveraging owned channels, trade shows, and personalized discovery days, Smoothie King employs a holistic marketing approach to attract multi-unit franchisees who share their passion for promoting a healthy and active lifestyle.

Franchise Update Magazine

CMO Roundtable with Chicken Salad Chick's Chief Marketing Officer, Tom Carr

Join the Chicken Salad Chick family - America's unique chicken salad concept spreading joy and enriching lives through powerful franchise development, compelling owner testimonials, and active participation in trade shows, all backed by a strong media presence and a commitment to corporate values.

Franchise Update Magazine

CMO Roundtable with Hand & Stone's Chief Marketing Officer, Jack Bachinsky

Experience innovation and organic growth with Hand & Stone Massage and Facial Spa--a health and wellness brand offering cutting-edge spa technology, strategic franchise partnerships, and a proven multi-unit success approach.

Franchise Update Magazine

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Embrace Bite-Sized Clips: Short-form videos quickly connect with prospects

Short videos can incorporate storytelling, testimonials, and real-life examples, all excellent vehicles for evoking emotions.

Jack Monson

World-Class Recruitment Experience: Creating a culture talent can't resist

Suitable candidates will appreciate knowing that your screening process ensures a “jerk-free” environment.

John DiJulius

Mystery Shopping 2023: Annual Study Once Again Finds Room for Improvement in Franchise Recruiting

Franchise Update's annual mystery shopping survey of franchise development tools suggests room for improvement.

M. Scott Morris

Shining Bright: STAR Awards Recognize Franchising's Recruitment Elite

Franchise Update honored brands for their stellar franchise development efforts in 2023.

Nancy Badertscher

"Scaling Success" FLDC hits Atlanta for record-setting event

A record crowd attended the '23 Franchise Leadership & Development Conference to focus on growth and development.

Kerry Pipes

Outside Expertise: Franchise Sales Organizations Fill a Unique Niche in Franchise Recruiting

FSOs are transforming the game for brands looking to avoid costly mistakes and expand with successful franchisees.

Helen Bond

What are your operations team's key roles and objectives at Signarama and Starpoint Brands, and how do you support them?

A.J. Titus, President of Signarama and Starpoint Brands discusses the key roles of their operations teams.

Franchise Update Magazine

What are your operations team's key roles and objectives at The Cleaning Authority, and how do you support them?

The Cleaning Authority transforms residential cleaning businesses through dedicated business coaches, personalized mentorship, and proven processes, ensuring quality service and franchise success for over 25 years.

Franchise Update Magazine

What are your operations team's key roles and objectives at Häagen-Dazs, and how do you support them?

Häagen-Dazs prioritizes brand reputation, sales growth, and training for its operational teams, conducting regular inspections, implementing a Mystery Shopper program, and providing continuous hands-on training to enhance customer experience and support its teams nationwide.

Franchise Update Magazine