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Media

Finding the right mix of media options within your media budget is challenging, with choices more numerous every year. From programmatic and digital advertising to social media to traditional advertising and marketing channels such as TV, radio, print, and outdoor advertising, fitting it all into an effective media strategy is more critical than ever.

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Public relations is witnessing something of a tactical evolution these days, but at its core it's still all about communication and relationships. No two elements are more fundamental--or effective--in designing and executing a franchise PR strategy.
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Getting to "Aha!" with candidates requires a special set of skills. Does your team have them?
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Red Roof Inn
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The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences.
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The European Court of Justice dealt a defeat to Google and a victory for privacy advocates when it ruled that people in the EU have the right to have data about them deleted from online databases.
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Businesses that successfully transition to social organizations will have a competitive advantage over those that do not.
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For better or for worse, social media marketers know that their clients and/or superiors are judging the success of their efforts.
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Mobile-friendly websites and responsive web design are now among the hottest topics in the online world.
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Sure, you're measuring your advertising spending and marketing budget. But are you measuring the numbers that matter? Savvy franchisors who do are reaping bigger rewards at significantly lower costs.
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There are a lot of ties in life. In baseball, a tie goes to the runner. In the hiring process, a tie goes to the boss's son. Well, for customers choosing between competing stores, a tie often goes to the graphics.
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